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Digital marketing is the new virtual strategy to boost your business reach, sales, and profits. 

In today’s day and age, when people have access to everything on the internet, digitizing your business is what companies and brands should think.  

Marketing and advertising for business are very crucial for its growth. Keeping your product accessible to your clients is what one needs to work on.

 To help you in mastering this skill, here are six tips for creating an effective digital strategy.

#1 – Creation of Buyer Persona

Buyer Persona is a descriptive term used for representing the ideal customer for your business. 

The Buyer Persona can be created by using specific tools and software that help in gathering relevant information based on predefined targets. 

A Buyer Persona requires thorough market research by surveying the audiences and collecting their appropriate responses. You need to design a tailored buyer persona based on the following information about your audience:

  • Location

  • Demographics

  • Shopping habits

  • Need and interest in products

You need to create a fictional representation of an ideal customer for your business.

 This step is important because knowing your target audience and what they want from the market will help you plan your digital marketing strategy more wisely. 

It is a fundamental aspect of your marketing plan, which will help you use your resources, budget, and efforts in the specific area rather than being too generic. 

Quantitative and qualitative research through feedback forms, polls, chats, and surveys will give you data for creating a buyer persona for your business.

#2 – Clarity of your Goals

No business venture can be established in the market if started without any set goal or vision. 

Setting short-term and long-term goals is mandatory before implementing any digital marketing strategy. In today’s competitive digital marketing scenario, stepping in without any clear purpose will backfire. The process only works and produces the required output if they are well thought and aligned with your set goals. 

Business goals which are relevant and measurable are essential. 

Marketers need to be well aware of “what” needs to be done, “how” it needs to be done, and “why.”  The best way to see if your goals are correct is to set S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, Time-Bound) objectives. 

Simultaneously, you also have defined KPIs (Key Performance Indicators), which in the long run, guide further improvements and changes needed in the digital strategy.

#3 -Develop a Content Strategy

A high-end content strategy will play its part in a virtual setting where you need to attract an audience towards your business venture. 

The audience connects to what appears to be according to their understanding and interest. High-quality content creation needs to be your first and foremost area of interest. 

Never compromise on this. Therefore developing content should constantly be monitored and scheduled according to the market changes and trends.  A content calendar should be maintained where your team can jot down different and innovative content ideas and on which platform that content should be posted. 

The content must be modified and tweaked because every social media platform has a different target audience with diverse interests and needs.

 A perfect content strategy can bring in traffic to your website and increase the reach of your platforms. 

#4- Evaluation of existing digital Presence

Once you have created a buyer persona, goals, and content strategy, the next thing you need to do is a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of your current digital presence. 

The evaluation of all the tools and strategies used is critical. 

One needs to sit back and analyze what works for them and what needs to be improved. 

Have an absolute understanding of analytics of all the platforms used under digital marketing, such as social media pages, SEO, PPC, Your website, and email marketing. 

Evaluating all these at the right time will help you lead your efforts in the right direction.

#5- Customer Engagement

The online market is all about diverting traffic towards your potential page or website. 

Therefore, the digital marketing strategy should be about that. 

Conversion of your target audience to your potential customer is the actual game. Engaging your customers also needs to be part of your digital strategy, where you timely need to respond to the queries and questions of your potential clients. 

Conduct polls and Q/As on different portals for gathering customer feedback which can help you streamline your work. FAQs (Frequently Asked Questions) should be addressed beforehand to make the buying process easy for your buyers.

#6- Monitor your Progress

Digital marketing is fluid, it keeps on evolving with new trends, and to keep up with the competition, one needs to monitor and track this process constantly. 

The effectiveness of your digital strategy can only be made possible if you are well aware of all the highs and lows during the process. 

Google Analytics can be one of the best ways to keep track of your process, divided by days, months, and years. Auditing your work is crucial as it addresses all the areas of concern that need to be addressed along with the marketing campaigns.


Creating a successful digital strategy for your business is easy if done the right way. Otherwise, if not planned and researched correctly, it can backfire. 

This new means of reaching customers is revolutionary yet challenging, as it requires a great team effort and 24/7 access to your business.

 This is a step-by-step process, which will require patience to reach excellence, and in the course of this, you’ll make mistakes but will surely learn from them.

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    Alexander Morgan


    CEO & Software Architect | Tech Speaker | Forbes business promises of LATAM

    Alex is a successful risk-taker. he uses unique ways to determine what the issue needs and has the capability of tweaking her development methods accordingly. As a pragmatic leader and a realist, he can grasp ideas in a holistic manner and still pay attention to minor details. Alex is known as diligent and personable – two qualities that define him completely. As a creative thinker who possesses a can-do attitude.